BRAND

LoveShackFancy

Brief

Lead brand creative across fashion, beauty, collaborations, retail, digital, social, e-commerce, paid media, and experiential marketing for one of fashion’s most recognizable romantic lifestyle brands. Partner closely with founder, marketing, e-commerce, beauty, retail, social, PR, styling, and production teams to concept and execute campaigns that translate the LoveShackFancy world across every consumer touchpoint.

Creative lead for brand campaigns, product launches, seasonal storytelling, collaborations, and growth categories across fashion, beauty, accessories, home, and lifestyle.

Developed visual storytelling for major brand collaborations and high-visibility launches across digital, social, retail, OOH, paid media, and in-store environments.
Led creative direction for high-profile brand collaborations with Stanley 1913, Cotton Inc., Kendra Scott, Hunter Boots, Havaianas, STATE Bags, Roller Rabbit, and Target — translating each partnership into distinctive launch storytelling across campaign, content, retail, digital, social, and experiential touchpoints.
Directed creative for LoveShackFancy Beauty, including campaign assets, Sephora VM displays, print materials, digital marketing, wild postings, and billboards.
Built scalable creative systems for a high-volume marketing calendar spanning email, site, paid, retail, social, PR, events, and partnership assets.
Led and mentored creative, design, styling, and production partners to maintain brand consistency while supporting commercial growth.