ABOUT
Rina Stone
Creative Direction, Design & Content Creation
I’m an award-winning creative executive and brand consultant with 20+ years of experience shaping luxury fashion, beauty, travel, lifestyle, and media brands across content, commerce, campaigns, retail, partnerships, and editorial.
My work sits at the intersection of brand storytelling and business growth: building the visual language, campaign concepts, content systems, and creative teams that help brands become more distinctive, desirable, and commercially powerful.
Most recently, I’ve led brand creative and marketing work for LoveShackFancy, helping translate its romantic, highly recognizable world across fashion, beauty, collaborations, retail, digital, social, and experiential touchpoints. My work has included campaign creative direction, brand systems, launch storytelling, Sephora visual merchandising, e-commerce, paid media, retail activations, and sell-out collaborations.
I’m also the Creative Director of Four Seasons Magazine, bringing an elevated editorial lens to luxury travel, hospitality, design, and lifestyle content. Earlier in my career, I held senior creative leadership roles at InStyle, INTERMIX, People, and other major editorial and retail brands, where I built teams, redesigned brands, directed covers and campaigns, and helped legacy media properties evolve into multi-platform brand ecosystems.
I’m especially interested in projects where creative strategy, emotional storytelling, and beautiful execution can move a brand forward — from identity and campaigns to content, commerce, partnerships, and experience.
Creative Leadership / Brand Strategy and Development / Creative Direction / Still & Motion Art Direction / Graphic Design / Advertising / Digital Marketing / Integrated Marketing / Social Media Strategy and Content Development / Events / Project Management / Coaching and Mentoring
