Creative Direction, Design & Content Creation
Rina Stone was named creative director of InStyle in 2007, overseeing the core magazine, special issues, digital, brand extensions and books. Stone has played an integral role in three award-winning redesigns of the magazine—including the most recent with the March 2017 issue. During her tenure at InStyle, the brand has been the best-selling core fashion title at newsstand, attracting the most affluent audience and reaching over 27 million individuals globally. Stone worked closely with InStyle’s editorial director Ariel Foxman to create a more immersive, luxurious and escapist experience for the print magazine. Stone led the 2014 redesign of InStyle.com, dramatically updating the brand’s digital presence with a first-ever mobile design that made consuming and sharing content easy and intuitive. Stone’s digital redesign of InStyle.com has resulted in rapid growth, as UVs nearly doubled in 2015. Stone leads the visual direction for brand extensions and revenue streams, including apparel, footwear, and accessories collections, as well as salons. In 2015, she oversaw a partnership with J.C. Penney to create the Salon by InStyle, with over 800 locations nationwide. Most recently, she was involved in the launch of the Jewelry Collection InStyle with HSN—a line of bold, modern bracelets, rings, earrings and necklaces allowing consumers to accessorize like an InStyle editor. Oversaw all creative assets for a joint venture that combined InStyle fashion editors’ industry insight with Nine West’s footwear and accessories expertise, resulting in instant hit in 2013 and brisk sellouts in 2014. Also during Stone’s tenure, InStyle has earned numerous awards. In 2015, Daily Front Row named InStyle Fashion Media Brand of the Year, and in both 2013 and 2012, Advertising Age placed InStyle on its A-List as one of the top five media brands of the year. Stone was named a Folio Top Women in Media Honoree in 2016.