Bespoke Font Development

Contracted design firm NR2154 to create a bespoke font for InStyle. Worked closely with Designer Elina Asanti to develop a sharp, authoritative, yet friendly mark that embodied the spirit of the brand. The finished product was named Luce Roman after the founder of the parent company Time Inc.

Screen Shot 2017-04-26 at 1.48.38 PM.png
Screen Shot 2018-11-03 at 11.33.48 AM.png
Rina StoneFonts, Type, Design